SUBASTA ZOOGAN LZDHUB.COM · S.A.S

Online auction & live bidding platform

Every head of cattle
sells on the record.The ring is now online.

SUBASTA ZOOGAN runs the full sale, end to end: catalogue the lots, vet the bidders, hold the deposits, match bids in real time on camera, and close with a signed contract and a settled payment. Livestock, genetics, and farm assets — one auditable record per lot.

See how a sale runs
<300 msBid-to-screen latency across the ring and remote bidders
4 ringsConcurrent sales on one broadcast schedule
100%Lots closed with an e-signed contract and settlement record
On air Sale 24-08 · Montería ring 312 watching
LOTE 118

12 novillas Brahman comercial

GRADE A

Current bid

$ 8.200.000 COP

Hammer in

0:25

Increment $ 200.000 · A bid inside the last 8 s extends the clock · Reserve not yet met

Bid feed0 bids

    How a sale runs

    Six stages, timed to the hammer

    A sale is not one event, it's a schedule. Each stage below has its own deadline, its own paperwork, and its own gate — nothing moves forward until the previous gate closes.

    T−14 DAYS · INTAKE

    Sale scheduling

    Build the sale calendar, set ring order and lot sequence, assign auctioneers and camera crews, and publish the running order to consignors and registered buyers.

    T−10 DAYS · VETTING

    Buyer & seller vetting

    Identity and tax documents, herd health and movement papers, brand ownership, credit references. Approved bidders post a deposit and receive a paddle number tied to their limit.

    T−7 DAYS · CATALOGUE

    Lot & grading publication

    Publish each lot with weights, age, breed and pedigree, vaccination and test records, grading reports, appraisal notes, photos and video — versioned, with every edit logged.

    T−0 · ON AIR

    Live bidding & matching

    Ring bids, remote bids and proxy bids land in one ordered queue. The engine applies increments, reserves, tie-breaks and clock extensions, then declares the hammer.

    T+1 HOUR · RECORD

    Broadcast & replay

    Multi-camera stream with lot overlays, recorded and indexed. Every lot links to the exact second it was sold, so a disputed hammer is settled by watching it back.

    T+72 HOURS · CLOSE

    Settlement & e-contracts

    Invoices, commission and freight split out per party. Deposits are applied or released, the contract is signed electronically by both sides, and the payout is reconciled.

    Platform

    What sits under the hammer

    Three systems, one record. The bid engine decides the price, the broadcast proves it happened, and the trust layer moves the money.

    Bid engine

    • Ordered matching — ring, web and mobile bids in one sequence with server-side timestamps
    • Proxy & ceiling bids — bid on a buyer's behalf up to a limit without revealing it
    • Increment ladders — per breed, per weight band, per lot value
    • Reserve handling — hidden reserves, reserve-met signals, pass-out rules
    • Anti-snipe clock — late bids extend the countdown instead of ending it
    • Per-head or per-kilo — lots priced by unit, total, kilo or arroba

    Broadcast & replay

    • Multi-camera ring feed — scale, ring floor and auctioneer angles
    • Live lot overlays — lot number, weight, current bid burned into the stream
    • Low-latency delivery — remote bidders stay in step with the ring
    • Indexed recordings — jump straight to any lot's hammer moment
    • Auctioneer console — start, hold, re-open, withdraw and re-offer a lot
    • Ring-side app — clerks record floor bids and no-sales on a tablet

    Trust, deposits & closing

    • Bidder onboarding — identity, tax and herd documents with expiry tracking
    • Deposits & bid limits — hold funds, cap exposure, release automatically
    • Consignor agreements — commission terms agreed before the lot is listed
    • Electronic signature — both parties sign the sale contract after the hammer
    • Settlement ledger — invoices, commissions, freight, taxes, payouts
    • Audit trail — every bid, edit and document keyed to the lot forever
    LOTE 118 · GRADE A · 4.180 KG
    Ring floor · 00:14:22 · bid $ 8.200.000 COP

    Broadcast & audit

    A sale you can watch back, lot by lot

    The stream isn't marketing. It's the evidence. Bids, weights and lot changes are written into the recording as it happens, so a buyer 900 km away sees exactly what the ring saw — and so does anyone reviewing the sale a year later.

    • OverlaysLot, grade, weight and live bid rendered onto every camera angle.
    • IndexEach lot carries the timecode of its opening call and its hammer.
    • DisputesContested hammers resolved from the recording and the server bid log.
    • ReachPublic gallery for viewers, authenticated console for approved bidders.

    Who uses it

    Built for the people who run the sale

    01 · OPERATORS

    Livestock auction houses

    Run physical rings and remote bidders on one clock, and stop reconciling paper tickets after the sale.

    02 · COOPERATIVES

    Producer cooperatives

    Pool members' cattle into graded lots, publish the catalogue, and pay out each consignor from one settlement run.

    03 · GENETICS

    Breeding & genetics programs

    Sell registered animals, embryos and semen doses where pedigree, testing and certification travel with the lot.

    04 · FINANCE

    Agri lenders & insurers

    Use hammer prices and grading records as verified valuation evidence for collateral and claims.

    Request a demo

    Bring us one of your sales

    Tell us what you sell and how often. We'll set up the ring with your own lot data and walk you through a full sale — catalogue, vetting, live bidding, hammer, contract, settlement.

    1. Fill in the form — takes about a minute.
    2. We reply within one business day to book a time.
    3. 45-minute walkthrough with your lots loaded.
    4. Sandbox ring for your team to test bidding.